Al Zayan Group is a diversified and forward-looking business organization operating across a wide range of industries and commercial sectors. The Group’s activities span textile manufacturing, aerospace and defense, agriculture, automotive, BFSI, chemicals and materials, construction and manufacturing, electronics and semiconductors, energy and mining, food and beverages, healthcare, packaging, technology and media, transportation and logistics, and other industrial and commercial services. With a strong focus on innovation, quality, strategic growth, and long-term partnerships, Al Zayan Group continues to expand its capabilities across regional and international markets while creating sustainable value for clients, partners, and communities.
Al Zayan Group intends to invest approximately PKR 30 billion over a period of 5–10 years in the development of horticulture, fruits, vegetables, and other high-value crops across Sindh. The initiative is designed to support small and medium-sized farmers through in-kind financing for agricultural machinery, modern irrigation systems, sprinklers, drip irrigation, PVC lining, precision land leveling, fertilizers, pesticides, and other essential crop inputs, with repayment structured through installments from future crop production. Leveraging Sindh’s fertile land and favorable climatic conditions, the project aims to introduce modern corporate farming practices for major fruit crops including mango, banana, chiku, papaya, dates, and guava, as well as key vegetables such as tomatoes, onions, chillies, okra, brinjal, cucumber, cauliflower, cabbage, bitter gourd, bottle gourd, carrots, and spinach. Through improved technology, efficient resource management, and stronger farmer partnerships, Al Zayan Group aims to increase productivity, enhance crop quality, strengthen export potential, and promote sustainable agricultural development across the province.
This integrated project will encompass the entire value chain for bothfruit and vegetable crops, from production to processing and marketing. It will involve:
Project Duration: 36 months
This section outlines the integrated implementation strategies for both fruit and vegetable crops, maximizing synergies and resource utilization.
This section details interventions tailored to specific crops, considering the shared resources and infrastructure:
Objective:
Key Training Areas:
Chiku (Sapodilla):
Chiku Jam: A natural, sweet spread made from ripe chikus.
Direct Farmers: Around 20,000–30,000 farmers across Sindh (Mirpurkhas, Hyderabad, Larkana, Badin, Thatta, Kunri, Tando Allyar, Matiari, etc.) will benefit from modern farming techniques, improved productivity, and sustainable practices.
Women Farmers: Approximately 5,000–8,000 women engaged in agriculture will receive training and resources, enhancing their skills and income potential.
Youth Engagement: About 2,000–3,000 young people will be trained in modern farming and agri-business, creating job opportunities and reducing unemployment.
Communities and Cooperatives: Over 100,000 people will indirectly benefit from improved food security, job creation, and regional economic growth.
